Behavr vs Maze
Verdict
Maze is a research platform for studies with real people: recruitment, prototype tests, interviews, surveys. Behavr is a test user you can hand a link to right now, with nothing to set up. Use Behavr for the quick first pass; use Maze when you need real participants at scale.
At a glance
| Behavr | Maze | |
|---|---|---|
| Who tests | BehavrA test user built from your research | MazeReal participants: your own users, or Maze's panel of 7M+ |
| Setting up | BehavrPaste a link. A task is optional | MazeBuild a study: tasks, questions, screener |
| Time to first feedback | BehavrMinutes | MazeAs soon as participants respond |
| What it tests | BehavrFigma prototypes and live websites | MazePrototypes, websites, surveys, card sorts, interviews and more |
| AI | BehavrThe test user is the AI: it walks your design and answers questions | MazeAI helps build studies, moderate interviews and analyse real responses |
| Follow-up questions | BehavrAsk the test user about what they saw, any time | MazePlan them into the study, or run interviews |
| Pricing | BehavrFree (5 sessions), US$29/month (15), US$79/month (60) | MazeFree (1 study a month, essential prototype testing), Starter US$99/month (1 study a month), Enterprise via sales. Panel responses about US$15 to 25 each (B2C unmoderated) |
| Best for | BehavrFast first passes on a flow, before or between rounds of research | MazeResearch with real people, at scale, across many methods |
Choose Maze if
- You need answers from real people, and many of them.
- You run research across methods: surveys, card sorts, interviews, prototype tests.
- You have a research team and a regular research cadence.
Choose Behavr if
- You want feedback on a prototype or site in the next few minutes.
- You don't have time to set up research for every change.
- You want a test user who reflects your audience, built from research you already have, that you can come back to.
Use both
Run Behavr on each iteration to catch the obvious. Take the questions that still matter into a Maze study with real participants.
FAQ
- Does Maze have AI test users?
- Maze uses AI to help build, moderate and analyse studies with real participants. Behavr's test user is the AI itself.
- Can I use Behavr with Maze?
- Yes. They answer different questions. Behavr is for the quick first pass; Maze is for research with real people.
- What does Behavr cost?
- Your first 5 sessions are free. Basic is US$29 a month for 15 sessions; Pro is US$79 for 60.
- Is Maze free?
- Maze has a free plan with 1 study a month, including essential prototype testing and surveys. Starter is US$99 a month; live website testing and AI-moderated interviews are on Enterprise.
Sources (plans checked 19 Oct 2026, panel rates 16 Oct): Maze pricing, Maze AI, Maze panel.
Based on public information, last reviewed 19 Oct 2026. Behavr is not affiliated with Maze. All trademarks belong to their owners.