Terms of service

These terms are an agreement between you and Behavr (ABN 69 736 572 825), a registered business name in Sydney, Australia (“we”, “us”). They cover your use of behavr.ai and the Behavr application (“the Service”).

By creating an account or using the Service, you accept these terms. If you are agreeing on behalf of a company, you confirm you are authorised to do so.

Contact: hello@behavr.ai

1. What Behavr is, and what it is not

Behavr runs AI personas against your prototypes and websites and reports where they got stuck. It is a fast first pass on a design, not a replacement for research with real people.

Behavr does not predict how real people will behave. Its output is generated by AI models. Findings can be wrong, incomplete, or invented.

Behavr is not a substitute for testing with real users, and we do not present it as one. Decisions you make on the basis of its output are yours.

2. Your account

You must be at least 16 and able to enter a contract. Keep your login details secure; you are responsible for what happens under your account. Tell us promptly at hello@behavr.ai if you think it has been compromised.

One person per account. Account sharing is not permitted.

3. Plans, credits and payment

Credits. One credit is one persona session. Your plan includes a set number each month. Credits reset at the start of each billing period and do not roll over unless we say otherwise.

Free plan. The free plan includes a limited lifetime allowance of credits. Creating additional accounts to obtain more free credits is a breach of these terms and we may close all accounts involved.

Paid plans. Billed monthly in advance through our payments provider. Prices are in US dollars. We are registered for GST: if you are in Australia, GST is added where it applies and we issue a tax invoice.

Changes and cancellation. You can cancel at any time and keep access until the end of the period you have paid for.

Refunds. If you ask within 7 days of your first payment, we will refund it in full. Later payments are not refundable, and we do not refund partial periods. Nothing here limits your rights under the Australian Consumer Law, which apply whatever these terms say.

Price changes. We will give at least 30 days’ notice before a price increase affecting you.

Failed payment. If payment fails we may suspend access until it is resolved.

4. What you may test

You may point Behavr at a site or prototype only if you own it, or are authorised by its owner to test it.

You must not use Behavr to: test a site you have no right to test, including a competitor’s; load-test, scrape at scale, or otherwise burden someone else’s systems; circumvent access controls, paywalls, rate limits or bot protection; interact with anything involving real money, real orders, or real people’s accounts; or attempt to have a persona complete a purchase, submit a real application, or send a real message.

You are responsible for the traffic Behavr generates on your instructions.

5. Your content

You keep ownership. Your uploads, personas, tasks, reports and results remain yours. We claim no rights in them beyond what we need to run the Service.

You give us a licence to host, process and display that content for the purpose of providing the Service to you, and to keep backups. Nothing more.

We do not use your content to train AI models, and our AI providers are contractually bound not to train on data submitted through their APIs.

You promise that you have the right to upload what you upload, that it does not infringe anyone’s rights, and that where it contains other people’s personal information you have a lawful basis to share it with us. The Privacy policy sets out what you must not upload.

If you are subject to the GDPR or UK GDPR, our Data processing agreement applies automatically and forms part of these terms. You do not need to sign it.

We may remove content that breaches these terms or the law, and will tell you when we do unless we are legally prevented.

6. Our content

The Service, including its software, design and documentation, belongs to us. You may not copy it, reverse engineer it, resell access to it, or use it to build a competing product.

You may use reports generated by the Service however you like, including commercially and with clients.

7. Acceptable use

Do not: break the law, or help anyone else to; interfere with or disrupt the Service or its infrastructure; probe or scan our systems without written permission; use automated means to create accounts or consume credits beyond normal use; misrepresent Behavr’s output as testing with real users; or harass, abuse or impersonate anyone.

We may suspend or close accounts that breach this section, with notice where practical and immediately where necessary.

8. Availability

We aim to keep the Service running but do not promise it will be uninterrupted or error-free. We may change, suspend or discontinue features. If we discontinue the Service entirely, we will give at least 30 days’ notice and a pro-rata refund of any prepaid, unused period.

The free plan is provided as-is, with no availability commitment.

9. Third-party services

Behavr depends on third parties, including AI model providers, hosting, authentication and payments. Interruptions or changes to those services may affect Behavr. Where you connect a third-party service such as Figma, that service’s own terms apply to your use of it.

10. Warranties and liability

Australian Consumer Law. Nothing in these terms excludes rights you have under the Australian Consumer Law or similar laws that cannot be excluded. Where our liability can be limited, we limit it to resupplying the Service or paying the cost of having it resupplied.

Otherwise, to the extent the law allows: the Service is provided “as is”, and we do not warrant that its output is accurate, complete, or fit for any particular decision; we are not liable for indirect, incidental or consequential loss, or for lost profits, revenue, data or goodwill; and our total liability for any claim is limited to the amount you paid us in the 12 months before the claim arose, or AUD 100 if you are on the free plan.

You indemnify us against claims arising from your breach of section 4 (what you may test) or section 5 (your content).

11. Suspension and termination

You can close your account at any time in the application.

We may suspend or close your account if you breach these terms, if required by law, or if your use presents a security or legal risk. Where practical we will tell you first and give you a chance to fix it.

On closure, your access ends and your content is deleted in line with the retention periods in the Privacy policy. Export anything you want to keep before closing.

12. Changes to these terms

We may update these terms. For material changes we will give at least 30 days’ notice by email or in the application. Continuing to use the Service after that means you accept the change. If you do not accept it, close your account before it takes effect.

13. General

Governing law. These terms are governed by the laws of New South Wales, Australia. The courts of New South Wales have non-exclusive jurisdiction. If you are a consumer elsewhere, you keep any mandatory protections of your home country.

Entire agreement. These terms and the Privacy policy are the whole agreement between us about the Service.

Severability. If part of these terms is unenforceable, the rest continues to apply.

Assignment. You may not transfer your rights under these terms without our consent. We may transfer ours if the business is sold, on notice to you.

No waiver. If we do not enforce a right, we have not given it up.

Questions: hello@behavr.ai